TOM FORD | New: Traceless Soft Matte Foundation

THE TOM FORD FACE

The Tom Ford Face philosophy is to bring out your individual face architecture. Enhance your natural
features through the use of light and symmetry. A collection of new and existing products at every
step are designed to energize skin, enhance sculptural depth and support symmetric definition.
To achieve the Tom Ford Face, the first step is to “ Understand Your Face Architecture” and look
closely at your features and bone structure, noticing its play of light and shadow. Next, you
“Energize and Prime” with Tom Ford Research Serum Concentrate and Crème Concentrate to
energize and prime the complexion. Then you “Choose Your Foundation” with foundation and
concealer for a natural or perfected look with personalized coverage and finish. Finally, you
“Sculpt and Define” to sculpt your face. Use color on lips, cheeks, eyes and brows to support
symmetric definition.

TRACELESS SOFT MATTE FOUNDATION

Improve the appearance of skin immediately and the feel of skin over time with foundation that has
skincare benefits. With Lady Thistle and a hydrating blend of peptides, the foundation imparts a soft,
smooth feel and plump look.
Traceless Matte Soft Foundation is long-wearing and humidity-resistant. With moisture-rich skincare
benefits, skin will feel smoother between applications. It glides seamlessly onto the skin upon
application, effortlessly erasing imperfections and redness with a matte finish. Shake well before use.
Apply to clean skin using fingertips or Tom Ford Foundation Brush 01 to work from the center of the
face outwards.

Please find the press release attached: